"SCREW U" necklace

Another strong lesson in ‘what not to do’, the Screw U necklace was a great introduction to IP protection – how to get it, and where to skip it!  The design itself was a reaction to the super-popular horseshoe necklaces, altered a bit to suit a slightly more edgy wearer.  The initial plan (after learning through the Sorry I Went Crazy Cards that it is extremely challenging to get a single product into retail) was to license the idea to a larger jewelry company.  Before presenting the idea to designers, it seemed to make sense to get protection.  We secured a (not inexpensive) design patent, and then realized how few brands will even entertain the idea of licensing a design – let alone licensing a design by an unknown designer.  Luckily, an amazing Toronto-based jewelry brand called Haathi House has a line that fits perfectly with our design, and they open to discussions.  So, the Screw U necklace, in all its protected glory, lives in the world.  In gold.  Bling bling.


14K gold "Screw U" necklace

Sassy and Subtle - a sure way to start a conversation.

Available in yellow, white, or rose gold on a 14" or 16" chain.

$620.00 CAD (14" chain)

$675.00 CAD (16" chain)